Ra One, the Shah Rukh Khan starrer with Rajini in a cameo, has been screened in 87 theatres across Kerala. It is certainly a record because this is the first time a Hindi film is being screened in so many theatres in Kerala.
A press note states:
“We have released only Hindi Ra-One all over Kerala, despite the fact that 40% of Kerala are Tamilians, 50% of Kerala speak fluent Tamil and 70% understand Tamil very well and they enjoy non Malayalam films and as we anticipated the strategy worked well.” Though the Kerala theatres have announced a strike from November 1st, the theatre owners have decided to allow the films that are already being screened. Therefore Ra One will also continue its run, say sources.
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